Heavy Users: Mysterious Research

Mysterious Influential Users in Political Communication on Twitter: Users’ Occupation Information and Its Impact on Retweetability

This study attempts to examine the effect of user’s self-disclosed identification to measure his influence and activity on Twitter. By looking at the most frequently shared top 1076 tweets written by 250 users during the 2012 presidential election campaign South Korea, we particularly examine the relation between user’s occupation information and the measures of his ‘influence’: the number of f...

Heavy Users of Electronic Mail

A field study was conducted using a questionnaire and interview:; concerning how electronic mail (E-mail) is used as a work tool for communication. The questionnaire, distributed electronically within a large organization, showed that employeessending and receiving large numbers of E-mail messages are not the same employees having problems handling E-mail. Managers seem to have problems to a la...

Comparison Methods for Identifying Heavy Users

Heavy users can be a critical segment for packaged goods marketers to target. Yet many attempts to profile heavy users have proven to be unsuccessful because of methodological and measurement problems. This article shows the diagnostic shortcomings of the commonly used mean comparison method of heavy user segmentation, and it presents a clustering method that effectively differentiates differen...

Mysterious Marriage

And Mysterious

" I think you might do something better with the time " , Alice said, " than wasting it in asking riddles that have no answer "-from A Mad Tea-Party Abstract. First year undergraduates usually learn about the classical Rolle's theorem saying that between two consecutive zeros of a smooth function f one can always find at least one zero of f ′. But what happens with the zeros of higher derivativ...